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Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
Management Information Systems (MIS) is the study of people, technology, organizations and the relationships among them. MIS professionals help firms realize maximum benefit from investment in personnel, equipment, and business processes. MIS is a people-oriented field with an emphasis on service through technology. If you have an interest in technology and have the desire to use technology to improve people’s lives, a degree in MIS may be for you.
MIS professionals create information systems for data management (i.e., storing, searching and analyzing data). In addition, they manage various information systems to meet the needs of managers, staff and customers. By working collaboratively with various members of their work group, as well as with their customers and clients, MIS professionals are able to play a key role in areas such as information security, integration and exchange. As an MIS major, you will learn to design.
The world has become a small village due to the revolution in Information Technology. It has affected almost all walks of life, be it business, education, entertainment services and healthcare.
This program is designed to produce a dynamic breed of computer professionals with excellent managerial skills. Emphasis is given to in-depth studies of numerous applicationoriented subjects, covering various methodologies to develop software products efficiently by utilizing advance networking technologies and application software.
MCA is a program of 6 semesters with the provision of multiple exit degree system. Depending on the qualifications & conditions specified, different options are presented here
The program aims at realizing the following- Providing specialization in computer science with technical, professional and communications.